Join veteran book marketing pro Jane Wesman as she interviews Mike Peterson who shares his incredible self-publishing journey. This eye-opening conversation reveals essential truths every aspiring author needs to know. You’ll learn why:
• Self-publishing is actually team publishing
• Professional editing is non-negotiable.
• Your book’s title is your #1 marketing tool.
• Professional cover and interior design matter.
• Strategic purpose drives success. (Determine your book’s purpose and your personal goals, before investing significant time and money.)
• The path to quality is rarely the cheapest or fastest.
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