From DIY Disaster to Professional Success: The REAL Cost of Self-Publishing
In this video – Join veteran book marketing pro Jane Wesman as she interviews Mike Peterson who shares his incredible self-publishing journey. This eye-opening conversation reveals essential truths every aspiring author needs to know.
Boost Your Business And Your Bottom Line
In this video – Boost your business and your bottom line. Jane Wesman and Josh Bernoff, bestselling author of Build a Better Business Book, take a deep dive into the profitability of writing a business book. Josh reveals that 64% of authors in a recent study reported profitability.
Unlock The Power of Public Speaking With Aleya Harris. Captivate Your Audience and Spark Change.
In this video, Jane Wesman sits down with Aleya Harris, award-winning speaker and author of SPARK THE STAGE, to explore how authors, entrepreneurs, and aspiring speakers can harness the power of authentic storytelling to captivate and inspire their audiences.
Don’t Be A Bore. Expert Aleya Harris Provides Advice For Becoming A Compelling Speaker
Expert Aleya Harris, an award-winning speaker and author of SPARK THE STAGE, provides insights about how to overcome stage fright and deliver an engaging talk.
What Every Novelist Needs To Know
I’ve had the unusual experience of being both an author and a book publicist. Many of you know me as Director of Publicity at Jane Wesman Public Relations, but I am also a novelist. Here I’d share some of the insights I’ve garnered in my dual roles.
Unleash Your Book’s Potential: Five Marketing Tips You Can’t Ignore
You wrote a great book. Now what? With nearly a million books being published every year, you need to start your promotion campaign today. Learn about the five crucial steps to marketing your book.
Should You Write A Book To Super Charge Your Business Or Your Brand?
I am often asked about the benefits of writing a book to super charge a business or a brand. For many, it’s a daunting undertaking. But if you have passion for your topic and knowledge to share, it’s worth taking the leap.
The Power Of A Business Bestseller
As most of you know, my team and I have been publicizing books for more than three decades. We’ve promoted dozens of business titles that have become perennial bestsellers
Unleash Your Book’s Potentional. It’s Never Too Early To Start Your Marketing Campaign.
With nearly a million books being released every year, writers should start their marketing campaign as early as possible. Here are five crucial activities to initiate your marketing journey.
Kick-Start Your Social Media Campaign
In this video, Jane Wesman and Sarah Kelley provide simple tips for building your social media presence. We recommend focusing your efforts on three social media platforms — not more.
Avoid These Social Media Blunders
In this video, Jane Wesman and Sarah Kelley discuss better, more effective ways to engage followers and generate interest.
Interview Prep: Get Ready To Promote Your Book
In this video, Jane Wesman and Andrea Stein focus on the best tactics for acing your media interviews. Authors will learn how media coverage has changed and how to fully prepare for their interviews.
Discover The Three Things All Successful Entrepreneurs Have In Common
In this dynamic conversation, Jane Wesman and social media strategist Sarah Kelly provide some straight-forward, real-world business advice. Based on their own experiences (including mistakes) as well as lessons from Jane’s book, DIVE RIGHT IN — THE SHARKS WON’T BITE, this fast-paced chat provides insights into the three things all successful entrepreneurs have in common.
Gain Competitive Advantage By Writing Thought-Provoking Business Book
Discover one of the most powerful ways to set yourself apart from the competition. Writing a business book not only helps you claim your intellectual real estate, but it’s an incredibly effective marketing tool.
‘Entrepreneurship was in my blood’, says public relations agency founder Jane Wesman
The New York Business Journal named 78 honorees for its inaugural Women of Influence Awards. The program honors women business leaders in the New York City area who innovate, succeed and “pay it forward.” In the days ahead, we’ll be giving readers a chance to hear directly from these women.
Jane Wesman Arts Management Experiences Fund Gives Simmons Students a Competitive Advantage
Jane has transformed the Arts Administration Program with her gift and her dedication to providing Simmons students with professional experiences that prepare them for leadership in arts and cultural organizations.
Secrets To Great Client Communication
In this video, we discuss how the team at Jane Wesman Public Relations works with authors and publishers to make sure that they are delivering great results. Jane also provides tips for other consultants who want to communicate well with their customers.
What’s Holding You Back And Other Thoughts About Business And Success.
Book Marketing Pro is not only an expert when it comes to promoting your book, but the team also knows a whole bunch about business and careers. Join Jane Wesman and Sarah Kelly as they discuss the personal roadblocks that can stand in the way of achieving your goals. In this video, they focus on perfectionism and fear of failure.
Concerned About Best Way to Market Your Book?
Attention writers, publishers, and colleagues, we’re wondering what’s on your mind. What are the biggest problems or obstacles you’re facing when it comes to marketing or publicizing your book? Wondering how to write a great press release? Schedule a podcast interview? Get your book reviewed?
Before You Hire A Book Publicist Learn How The Best Work Their Magic To Make Your Book Succeed
At Jane Wesman Public Relations, we specialize in helping authors who have written non-fiction books. In this video, Jane Wesman talks about our passion for our work and how we create winning marketing strategies.
How to Create an Amazing Strategy and Game Plan
For 4 years Jane Wesman was the president of the National Association of Women Business Owners. She’s written her own business start-up guide, Dive Right In – The Sharks Won’t Bite, and she strives to help others bring their ideas to success.
If You Want to Grow, Find Places to Network and Meet Other People in Your Field
Jane Wesman has been in the business since 1980. Since then, she has been taught a lot of life lessons, one being the importance of talking and learning from others. Jane sits on the board of several non-profit organizations, and this allows her to not only give her knowledge but gain knowledge as well.
Have the “Always Going for It” Attitude – But Go with Discipline
The key to winning in your career is to make sure you do something you are good at. Jane Wesman is one of the top experts in the country on book publicity. She found her niche and has excelled for years in an extremely competitive industry.
The No-Nonsense Way to Raise Kids and Run Your Business with Jane Wesman
Founder and president of Jane Wesman Public Relations, Jane is one of the country’s top experts on book publicity as well as one of the most knowledgable, successful, and influential leaders in the marketplace. She’s helped to bring Larry Weidel’s book and many others up to best seller status.
Helping Women In The Workforce With Jane Wesman
Join Rosie Zilinskas as she talks to Jane Wesman about what holds women back in progressing in their business. Learn how to speak up for yourself especially in a male-dominant environment.
Market Your Business Book the Right Way
In this podcast, Jane speaks with David Shriner-Cahn about overcoming the challenges of writing and publishing a business book.
Commit To Your Message Points Before You Start Marketing Your Book – Three Simple Steps For Building Message Points That Work
Message points are the backbone of any successful publicity campaign and should be used to build your website; develop your social media posts; generate media attention; and guide your conversation during your interviews. When you commit to using your message points, prospective readers will know what makes your book special and relevant to them.
Don’t Blow Your Next Media Interview – Four Practices That Drive Success
The competition for obtaining media coverage is more intense than ever. With nearly a million books being published each year, there are thousands of authors fighting for the media’s attention every day.
If you have an interview coming up – make sure that you’re fully prepared to promote your book as effectively as possible. Here’s what you need to do.
Should You Write A Book To Build Your Brand?
In today’s world when everyone is bombarded with thousands of ads and messages daily, a well-written business book can help you build your brand, market your company, and position yourself as an expert. In this video, Jane Wesman discusses some of the basics that you should consider when planning your book.
Want To Find The Perfect Book Publicist For You? Here’s What You Need To Know.
If you’re looking for an expert to help promote your book, begin by asking for recommendations from other authors, editors, or publishers — or do a search online. Look for a publicist or agency that has deep experience promoting books in categories that are similar to yours.
Ace Your Next Interview
Your book has been published and you’re about to be interviewed. Do you know the best way to ace your interview? In this video, Jane Wesman presents several counter-intuitive, yet powerful tips for promoting your book effectively.
Is Your Book Promotable?
What are the qualities that make a book promotable? Jane Wesman and social media expert Sarah Kelley discuss the three things you need to consider: the author’s expertise, the book’s subject matter, and the ways the book connects to contemporary issues.
Do Not Promote Your Book Unless You Do This First
For more than two decades, Jane Wesman has been telling authors that they’ve got to articulate their message points before they start promoting their books. What makes your book special? What’s your big idea? Why is your book relevant today? In this video, Jane helps authors answer these questions to create perfect message points for their books.
Don’t Make These Book Marketing Mistakes
In this video, Jane Wesman provides tips for building your author platform through social media and messaging. She explains why it’s important to identify key message points about your book and use them consistently. It takes practice and discipline, but it’s worth the effort.
Want To Connect With Your Readers? Here’s How
In this video, Jane Wesman explains the best way to market your book is to connect directly with your readers. That doesn’t mean you need to have drinks with everyone who’s read your book, but it does mean that you need to create a personal brand that people can relate to.
Market Your Book Like An Entrepreneur
Your job as an author does not end when your book is written. The most successful writers are the ones who think like entrepreneurs – especially when it comes to marketing their books.
Make Your Book Stand Out
After all the work you’ve put into writing your book, you want people to pay attention. The first step is figuring out how to position your book, so that it stands out from all the others. In this video, Jane Wesman reveals the process that she and her team use to help authors get the positioning right.
Make A Commitment To Business Success
In this podcast, Jane Wesman explains why passion alone is not enough to launch a successful business. Commitment, perseverance, and a solid business plan are all essential. This information-packed interview will help you kick-start or grow your ...
The Entrepreneurial Author: Four Tips For Marketing Your Book
By Jane Wesman, President, Jane Wesman Public Relations, Inc.
In today’s hyper-competitive publishing world your job as an author does not end when your book is written. The most successful writers are those who think like entrepreneurs – especially when it comes to marketing their books.
Entrepreneurial Leadership: You Can’t Grow Your Business Without It
Everyone knows that you can’t grow a business without a team. Yet too often entrepreneurs focus their attention on everything except team leadership. But effective leadership is the fuel that sparks business growth. When you lead well, people will embrace your vision, support your goals, and join you in building your company. You’ll find that you’re no longer alone on your journey to success.
5 Tips To Ace Your Podcast Interviews And Promote Your Book
By Jane Wesman, president of Jane Wesman Public Relations, Inc.
Being interviewed on a podcast has become an important way for authors to promote their books. Yet many writers don’t take full advantage of the podcast format.
Is Perfectionism, Likeability, And Money Discomfort Derailing Your Success?
Since my book DIVE RIGHT IN – THE SHARKS WON’T BITE was published nearly 25 years ago, I’ve been helping women launch and grow their businesses. I’ve seen lots of positive changes, but despite new opportunities, overall revenues for women-owned businesses have stagnated.
Word Of Mouth Is Key When It Comes To Promoting Fiction
“Word of mouth is key when it comes to promoting fiction,” Jane Wesman explains. “This means connecting directly with your readers through social media, speaking engagements, media interviews, your website, and so on.”
Four Secrets For Creating Message Points
Your book is written and published, and you’ve taken to heart the truism that it won’t sell without publicity. So you’re about to embark on a series of media interviews. The question is: how can you make the most of these opportunities?
It’s Never Too Early To Start Your Promotion Campaign
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
Recently, one of our clients was lamenting the fact that he had waited too long to start promoting his book. Our client is not alone. It’s easy to procrastinate. But truthfully, it’s never too early to begin your campaign. Here are five things you can do long before publication date.
Positioning Is A Game-Changer: Don’t Let Your Book Disappear
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
After all the effort you’ve put into writing your book, you want the media to pay attention. This is true whether you’re a recognized expert or a first-time novelist. As the founder of one of the top book publicity agencies in the country, I’ve been placing authors on television and radio, and into major publications for decades. How do I do it? The key is positioning.
The Importance of Cash Flow: It’s Not As Difficult As You Think
In this episode of the One Podcast, Jane Wesman talks about money, cash flow, and pricing.
Create Rates That Reflect Your Worth
In this episode, Jane Wesman discusses building profitable businesses and personal wealth.
Put on Your ‘Champion Mindset’ to Move Your Business Forward
Jane Wesman discusses how confidence has played a role in her career.
Creating a Vision Through Entrepreneurial Leadership
Jane Wesman talks about having a clear vision is the key to great leadership.
Get in Touch With Who You Are to Build Scalable Impact
Jane Wesman discusses her career, and how she went from being an enthusiastic college grad to being a successful entrepreneur.
Promote Your Book and Your Business: Five Tips You Can’t Ignore
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
If you’re a professional who wants to incorporate your book into your overall marketing plan, here are five tips you can’t afford to ignore.