Book Marketing Videos

In this video – Join veteran book marketing pro Jane Wesman as she interviews Mike Peterson who shares his incredible self-publishing journey. This eye-opening conversation reveals essential truths every aspiring author needs to know.

In this video – Boost your business and your bottom line. Jane Wesman and Josh Bernoff, bestselling author of Build a Better Business Book, take a deep dive into the profitability of writing a business book. Josh reveals that 64% of authors in a recent study reported profitability.

In this video, Jane Wesman sits down with Aleya Harris, award-winning speaker and author of SPARK THE STAGE, to explore how authors, entrepreneurs, and aspiring speakers can harness the power of authentic storytelling to captivate and inspire their audiences.

You wrote a great book. Now what? With nearly a million books being published every year, you need to start your promotion campaign today. Learn about the five crucial steps to marketing your book.

In this video, Jane Wesman and Sarah Kelley provide simple tips for building your social media presence. We recommend focusing your efforts on three social media platforms — not more.

In this video, Jane Wesman and Sarah Kelley discuss better, more effective ways to engage followers and generate interest.

In this video, Jane Wesman and Andrea Stein focus on the best tactics for acing your media interviews. Authors will learn how media coverage has changed and how to fully prepare for their interviews.

In this dynamic conversation, Jane Wesman and social media strategist Sarah Kelly provide some straight-forward, real-world business advice. Based on their own experiences (including mistakes) as well as lessons from Jane’s book, DIVE RIGHT IN — THE SHARKS WON’T BITE, this fast-paced chat provides insights into the three things all successful entrepreneurs have in common.

In this video, we discuss how the team at Jane Wesman Public Relations works with authors and publishers to make sure that they are delivering great results. Jane also provides tips for other consultants who want to communicate well with their customers.

Attention writers, publishers, and colleagues, we’re wondering what’s on your mind. What are the biggest problems or obstacles you’re facing when it comes to marketing or publicizing your book? Wondering how to write a great press release? Schedule a podcast interview? Get your book reviewed?

At Jane Wesman Public Relations, we specialize in helping authors who have written non-fiction books. In this video, Jane Wesman talks about our passion for our work and how we create winning marketing strategies.

In today’s world when everyone is bombarded with thousands of ads and messages daily, a well-written business book can help you build your brand, market your company, and position yourself as an expert. In this video, Jane Wesman discusses some of the basics that you should consider when planning your book.

If you’re looking for an expert to help promote your book, begin by asking for recommendations from other authors, editors, or publishers — or do a search online. Look for a publicist or agency that has deep experience promoting books in categories that are similar to yours.

Your book has been published and you’re about to be interviewed. Do you know the best way to ace your interview? In this video, Jane Wesman presents several counter-intuitive, yet powerful tips for promoting your book effectively.

What are the qualities that make a book promotable? Jane Wesman and social media expert Sarah Kelley discuss the three things you need to consider: the author’s expertise, the book’s subject matter, and the ways the book connects to contemporary issues.

For more than two decades, Jane Wesman has been telling authors that they’ve got to articulate their message points before they start promoting their books. What makes your book special? What’s your big idea? Why is your book relevant today? In this video, Jane helps authors answer these questions to create perfect message points for their books.

In this video, Jane Wesman provides tips for building your author platform through social media and messaging. She explains why it’s important to identify key message points about your book and use them consistently. It takes practice and discipline, but it’s worth the effort.

In this video, Jane Wesman explains the best way to market your book is to connect directly with your readers. That doesn’t mean you need to have drinks with everyone who’s read your book, but it does mean that you need to create a personal brand that people can relate to.

Your job as an author does not end when your book is written. The most successful writers are the ones who think like entrepreneurs – especially when it comes to marketing their books.

After all the work you’ve put into writing your book, you want people to pay attention. The first step is figuring out how to position your book, so that it stands out from all the others. In this video, Jane Wesman reveals the process that she and her team use to help authors get the positioning right.