Posts in category: Book Publicity

In today’s world when everyone is bombarded with thousands of ads and messages daily, a well-written business book can help you build your brand, market your company, and position yourself as an expert. In this video, Jane Wesman discusses some of the basics that you should consider when planning your book.

If you’re looking for an expert to help promote your book, begin by asking for recommendations from other authors, editors, or publishers — or do a search online. Look for a publicist or agency that has deep experience promoting books in categories that are similar to yours.

Your book has been published and you’re about to be interviewed. Do you know the best way to ace your interview? In this video, Jane Wesman presents several counter-intuitive, yet powerful tips for promoting your book effectively.

What are the qualities that make a book promotable? Jane Wesman and social media expert Sarah Kelley discuss the three things you need to consider: the author’s expertise, the book’s subject matter, and the ways the book connects to contemporary issues.

For more than two decades, Jane Wesman has been telling authors that they’ve got to articulate their message points before they start promoting their books. What makes your book special? What’s your big idea? Why is your book relevant today? In this video, Jane helps authors answer these questions to create perfect message points for their books.

In this video, Jane Wesman provides tips for building your author platform through social media and messaging. She explains why it’s important to identify key message points about your book and use them consistently. It takes practice and discipline, but it’s worth the effort.

In this video, Jane Wesman explains the best way to market your book is to connect directly with your readers. That doesn’t mean you need to have drinks with everyone who’s read your book, but it does mean that you need to create a personal brand that people can relate to.

Your job as an author does not end when your book is written. The most successful writers are the ones who think like entrepreneurs – especially when it comes to marketing their books.

After all the work you’ve put into writing your book, you want people to pay attention. The first step is figuring out how to position your book, so that it stands out from all the others. In this video, Jane Wesman reveals the process that she and her team use to help authors get the positioning right.