Four Secrets For Creating Message Points
Your book is written and published, and you’ve taken to heart the truism that it won’t sell without publicity. So you’re about to embark on a series of media interviews. The question is: how can you make the most of these opportunities?
It’s Never Too Early To Start Your Promotion Campaign
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
Recently, one of our clients was lamenting the fact that he had waited too long to start promoting his book. Our client is not alone. It’s easy to procrastinate. But truthfully, it’s never too early to begin your campaign. Here are five things you can do long before publication date.
Positioning Is A Game-Changer: Don’t Let Your Book Disappear
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
After all the effort you’ve put into writing your book, you want the media to pay attention. This is true whether you’re a recognized expert or a first-time novelist. As the founder of one of the top book publicity agencies in the country, I’ve been placing authors on television and radio, and into major publications for decades. How do I do it? The key is positioning.
Promote Your Book and Your Business: Five Tips You Can’t Ignore
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
If you’re a professional who wants to incorporate your book into your overall marketing plan, here are five tips you can’t afford to ignore.