No two books — and no two authors — are alike. That’s why every publicity and marketing campaign that we develop begins with understanding your book, your audience, and what you want to accomplish.
We identify what makes your book distinctive, determine the ideas and stories most likely to interest the media, and develop a publicity and marketing strategy designed to reach the audiences that matter to you.
Most importantly, we partner with you throughout the entire book publicity process. You can count on us to schedule weekly calls with you and to provide detailed written updates and accurate schedules, keeping you fully informed about the progress of your campaign. We make the book marketing and publicity process as transparent as possible.
A MARKETING CAMPAIGN BUILT AROUND YOU AND YOUR BOOK
Some authors come to us primarily to generate media attention for a new book. Others want to use their book to build a business, attract clients, increase speaking opportunities, establish themselves as thought leaders, or bring important ideas to a larger audience.
We begin by understanding what success means to you. Then we determine which combination of publicity and marketing strategies can best help you achieve it.
BOOK MARKETING STRATEGY & POSITIONING
Strong book publicity begins with strong positioning. We read your book carefully and work with you to identify the ideas, messages, and stories that will make it stand out.
We then develop the positioning and message points that become the foundation of your publicity campaign, identify your most promising audiences, and find timely ways to connect your expertise and your book to conversations taking place in the media.
We develop the positioning and message points that become the foundation of your campaign, identify your most promising audiences, and find timely ways to connect your expertise and your book to conversations taking place in the media.
PRESS MATERIALS
A good press release does more than describe a book. It gives journalists, editors, producers, and podcast hosts a reason to pay attention.
We create the press releases, pitches, talking points, interview questions, and other materials needed to communicate what is distinctive and newsworthy about you and your book. These materials provide the foundation for our media outreach throughout the campaign.
MEDIA RELATIONS
We identify and contact the media most likely to be interested in your book and your ideas and that reaches your target audience. Depending on the campaign, this may include national and business media, newspapers and magazines, online publications, podcasts, television and radio, and specialized trade and professional media.
Our outreach is highly targeted. We develop angles and approaches targeted to various types of media and look continually for opportunities to connect you and your expertise to timely topics.
Our Media Contacts
Who you know is as important as what you know when it comes to obtaining media coverage for your book. We have thousands of media contacts – at podcasts, websites, blogs, newspapers, magazines, national and local television and radio, and on social media – and we are constantly strengthening and adding to these relationships. The media knows they can count on us, and therefore want to work with us and our clients.
YOUR THOUGHT LEADERSHIP
For many nonfiction authors, the goal extends well beyond selling books. Your book can establish your authority, introduce your ideas to new audiences, and create opportunities for your business, consulting practice, or speaking career.
We help authors build that visibility through bylined articles, expert commentary, interviews, podcasts, LinkedIn and other opportunities that position you as a knowledgeable voice in your field.
AUTHOR PLATFORM & DIGITAL MARKETING
Publicity works best when readers and the media can easily find out more about you and your work. We help authors develop the online presence needed to support both the book and the publicity campaign.
Depending on your needs, this may include author website strategy and development, social media strategy, newsletters, and video. We also help you make the most of media coverage by sharing and amplifying it across your own platforms.
Coaching And Helping You Prepare
A media interview is your chance to communicate the ideas you most want audiences to remember. We help you prepare by anticipating the questions you’re likely to be asked, sharpening your key messages, and showing you how to connect those messages to your book and expertise. Our goal is to make sure you go into every interview feeling prepared and confident — and come out of it having said what you wanted to say.
Tell us about your book and your goals.