Who We Are
JANE WESMAN, PRESIDENT AND FOUNDER
Jane Wesman is the creative force behind the public relations agency that bears her name. An expert on public relations and marketing, she is the author of Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success, called “a clear and concise blueprint for the tasks of operating a business” by The New York Times.
Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes. Her signature campaigns include book launches for such prominent authors as Stephen R. Covey, Marcus Buckingham, Keith Ferrazzi, Charles Schwab, Tosca Reno, Sandra Brown, and Rich Lowry.
Before starting her agency, Wesman served as publicity director of St. Martin’s Press, Grosset & Dunlap, and then Harry N. Abrams, where she launched dozens of bestselling books, including James Herriott’s All Creatures Great and Small, Richard Nixon’s Memoirs, and Robert Redford’s The Outlaw Trail. She has also worked with many artists and museums including David Hockney, Helen Frankenthaler, and The Metropolitan Museum of Art.
Wesman’s articles on business and marketing have appeared in such publications and on such websites as American Bookseller, Inc., Professional Performance, Enterprising Women, foxbusiness.com, and womenentrepreneur.com. Wesman is also a frequent guest on television and radio.
The opening speaker at the 2009 Summit for the National Women’s Business Council, she has lectured at the Womensphere Leadership & Innovation Conference, the Stern School of Business, the Fashion Institute of Technology, and the Learning Annex, among other venues. She is currently President of the New York City chapter of the National Association of Women Business Owners.
Jane Wesman earned a bachelor’s degree in English Literature and Journalism at Simmons College in Boston. She has served as Treasurer of the Publishers Publicity Association; as Program Chair and as a Board Member of the Women’s Media Group; and as Program Committee Chair of ArtTable. She has also donated her time and marketing expertise to such organizations as Learning Through Art, Performa, CityArts, and the Goddard Riverside Book Fair for the Homeless.
FELICIA SINUSAS, DIRECTOR OF PUBLICITY
Felicia Sinusas has more than a dozen years of experience in book publicity and marketing — including five years at Jane Wesman Public Relations. During her career, Felicia has arranged thousands of media placements for all types of books from business, current affairs, and politics to personal growth, spirituality, and health to first novels and genre fiction. She has placed authors, business people, celebrities, and experts on national television and radio shows, in major newspapers and magazines, and on top websites and blogs, including The New York Times, The Wall Street Journal, The Today Show, and National Public Radio.
Felicia is known for her creativity and upbeat spirit as well as her commitment to putting clients’ needs first. No matter how complicated or difficult a task might be, Felicia always finds an effective solution.
At Jane Wesman Public Relations, Felicia has implemented campaigns for The New York Times bestselling novel 13 1/2 by Nevada Barr, The Wall Street Journal business bestseller The Leap by Rick Smith, and The Wall Street Journal and BusinessWeek bestseller The Three Laws of Performance by Steve Zaffron and Dave Logan. She also publicized Bobby and J. Edgar by Burton Hersh, arranging dozens of radio interviews for the author; Shalom in the Home by Rabbi Shmuley Boteach, obtaining national television and radio interviews; and Defining Conservatism by Jonathan Krohn, placing the author on shows at Fox News Channel, CNN, CBS-TV, ABC-TV, CBN, and C-Span.
A New Jersey native, Felicia received an Honours Bachelor of Arts degree from the University of Toronto where she majored in English Literature. She has a postgraduate certificate in publishing from Ryerson University. Felicia’s previous experience includes positions at St. Martin’s Press and Macmillan where she served as a publicity manager.
ANDREA J. STEIN, PUBLICITY MANAGER
Andrea J. Stein joined Jane Wesman Public Relations in 1995, having found a perfect match for her love of books and her interest in media and publicity. Since then, she has handled dozens of publicity campaigns and secured thousands of media placements, both nationally and locally. She is an expert in positioning books for maximum media exposure, creating message points, and writing press materials.
Her wide range of book projects includes You’re Fifty – Now What? by Charles Schwab, The Agenda by Michael Hammer, The 8th Habit by Stephen Covey, Beauty Queen by Deborrah Himsel, Pivot Points by Julia Tang Peters, and Beat The Heart Attack Gene by Bradley Bale, M.D. and Amy Doneen, ARNP.
Born in New York and raised in New Jersey, Andrea received her bachelor’s degree at Bard College and then earned her master’s degree in government at Cornell University. She has served as Vice President of the Board of Governors of Bard’s Alumni/ae Association, is on the Board of Residents Interested in Summit Education, and will serve on the incoming Executive Committee of the Washington School Parent Teacher Organization.
VICTORIA LAU, GRAPHIC DESIGN AND WEBSITE DEVELOPMENT
Victoria Lau has been a consultant to Jane Wesman Public Relations since 2001, designing promotional materials, brochures, and websites.
Before moving into graphic design, Victoria spent many years as an art restorer working on masterpieces by such artists as Monet, Picasso, Wyeth, Homer, and De Kooning.
The founder of BlueMedia Design, Victoria recently launched a new venture called NY New Media, Inc. to provide digital publishing services and software training. She has also worked as a web designer and art director for Enock Interactive, a web development firm whose clients included Citibank, Nasdaq, and Philip Morris.
Victoria, who received her bachelor of fine arts degree in 1987, is certified in graphic and web design from Pace University and has a degree in web development from New York’s School of Visual Arts.
Well versed in the latest web technology, Victoria has designed websites for such clients of Jane Wesman Public Relations as Ron Felber, author of A Man of Indeterminate Value, Thomas H. Stanton, author of Why Some Firms Thrive While Others Fail, Robert L. Finder, author of The Financial Professional’s Guide to Communication, and Stephen L. Weiss, author of The Billion Dollar Mistake.