by Jane Wesman, President of Jane Wesman Public Relations, Inc.
If you’re a professional who wants to incorporate your book into your overall marketing plan, here are five tips you can’t afford to ignore. read more →
4 Secrets To Creating Message Points That Will Grab Attention, Promote Your Book, And Generate Sales
by Jane Wesman, President, and Andrea J. Stein, Publicity Manager
of Jane Wesman Public Relations, Inc.
Your book is written and published, and you’ve taken to heart the truism that it won’t sell without publicity. So you’re about to embark on a series of media interviews. The question is: how can you make the most of these opportunities? read more →
By Jane Wesman, president of Jane Wesman Public Relations, Inc.
Being interviewed on a podcast has become an important way for authors to promote their books. Yet many writers don’t take full advantage of the podcast format. read more →
By Jane Wesman, President, Jane Wesman Public Relations, Inc.
In today’s hyper-competitive publishing world your job as an author does not end when your book is written. The most successful writers are those who think like entrepreneurs – especially when it comes to marketing their books. read more →
A blog by JWPR client Dana Ardi, founder of Corporate Anthropology Advisors and author of The Fall Of The Alphas: The New Beta Way To Connect, Collaborate, Influence – and Lead
Everything you thought you knew about the workplace is already outdated. Gone are the days when decisions were made from the top down and when all anyone was expected to do was simply “their job.” read more →
A blog by JWPR client Drew Williams, managing partner at nuRevenue Partners and co-author of Feed the Startup Beast: A 7 Step Guide to Big, Hairy, Outrageous Sales Growth
Marketing can’t help most startups. Here’s why: most startups are mediocre—mediocre product, mediocre operations, mediocre support. How else do you explain the fact that over half of all startups are gone within five years, and only 30% ever make it to 10 years? read more →